La comunicación al servicio de la misión<\/strong><\/p>\nEn su presentación, el padre Orendain ofreció una visión estimulante sobre el papel de la comunicación en la misión salesiana de hoy. Enraizada en la identidad y el carisma salesiano, la comunicación fue presentada no simplemente como una función técnica, sino como una prioridad pastoral: un servicio a la comunión, a la colaboración y al compromiso misionero.<\/p>\n
Delineó el marco renovado que guía el trabajo del sector en todo el mundo, ahora articulado en torno a cuatro áreas principales de interés:
– Evangelización y formación en la era digital
– Animación y sinergia organizativa
– Comunicación institucional estratégica
– Producción de contenidos creativos y misión digital<\/p>\n
Estas prioridades reflejan un “retorno y una reorientación”, no una reinvención, del Sistema Salesiano de Comunicación Social, reforzando su capacidad para responder a los desafíos de la cultura digital, la inteligencia artificial, el diálogo intercultural y la ética de los medios.<\/p>\n
El padre Orendain subrayó la responsabilidad global del sector: acompañar a las regiones salesianas, apoyar a los delegados inspectoriales, favorecer la colaboración intersectorial (Pastoral Juvenil, Misiones, Formación, Economía) y promover una comunicación profesional, ética y orientada a la misión en toda la Congregación.<\/p>\n
ANS y el Boletín Salesiano: narrar la historia salesiana<\/strong><\/p>\nEl encuentro contó también con las intervenciones de los miembros del equipo de comunicación.<\/p>\n
El padre Harris Pakkam, director de ANS (Agencia iNfo Salesiana), ilustró cómo la agencia funciona como una red global de información de la congregación, compartiendo informes diarios, historias e iniciativas provenientes de las presencias salesianas en todo el mundo. A través de plataformas multilingües y la difusión digital, ANS garantiza una narrativa unificada que refuerza la identidad y la visibilidad de la misión salesiana.<\/p>\n
El padre Andrei Munteanu, en representación del Boletín Salesiano, presentó el compromiso constante de la publicación en preservar y comunicar el espíritu de Don Bosco. Combinando la tradición con enfoques mediáticos contemporáneos, el Boletín continúa llegando a la Familia Salesiana y a un público más amplio con contenidos centrados en la fe, la educación, la juventud y la cultura.<\/p>\n
Diálogo, colaboración y visión compartida<\/strong><\/p>\nLa atmósfera durante el encuentro fue cálida e interactiva. Los participantes intercambiaron preguntas y reflexiones profundas sobre temas como la evangelización digital, la credibilidad institucional, la comunicación de crisis y el uso ético de las tecnologías emergentes.<\/p>\n
La visita continuó con un recorrido guiado por las oficinas de comunicación, los estudios y los espacios de producción multimedia de la Sede Central. Los invitados pudieron observar de primera mano el trabajo integrado de ANS, la coordinación de las redes sociales, la producción multimedia y la planificación estratégica realizada por el sector.<\/p>\n
El encuentro concluyó con expresiones de gratitud y un renovado espíritu de colaboración. Los miembros de NetCom Roma regresaron enriquecidos por la experiencia y con una valoración más profunda del compromiso salesiano en la comunicación al servicio de los jóvenes y de la Iglesia.<\/p>\n
En una época caracterizada por una rápida transformación digital, el sector de la Comunicación Social Salesiana continúa afirmando que la comunicación auténtica no consiste simplemente en transmitir información, sino en construir comunión, favorecer la red y la colaboración y reforzar el compromiso compartido con la misión confiada por Don Bosco.<\/p>\n
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