(ANS – Guwahati) – The Department of Mass Communication at Assam Don Bosco University organized a significant cross-cultural dialogue on digital media trends, welcoming distinguished delegates from Sri Lanka. The session featured Dr. Chani Imbulgoda and Mr. Ajith Naragala, who highlighted the historic ties between India and Sri Lanka and their relevance in media collaboration. The discussion focused on the impact of digital media on Generation Z and the challenges faced by traditional broadcasting. Insights were shared on media management, policy, and evolving audience engagement. Students and faculty actively participated in the interactive exchange. The programme concluded with a renewed commitment to strengthening academic and cultural collaboration through media.
